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Our projects

Explore impactful projects showcasing market research, sales analysis, and ad hoc studies for diverse industries.

Running towards insights

ASICS

At ASICS, we manage sales dashboard data, providing data-driven insights to support strategic decision-making across the business.

We work across categories (including Running, Indoor, and SportStyle) for the entire EMEA region.

In addition to analytics, I lead ad hoc projects such as surveys and interviews to gather qualitative input and support broader commercial and marketing strategies.

90%

10+

Cross-category ad hoc projects

Validated dashboard reporting

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From social noise to brand voice

PUBLICIS GROUPE

We support Publicis Groupe in driving the social media strategy for Costa Crociere with a focus on:

Social data analysis and reporting: Collecting and interpreting key performance data to uncover insights and measure campaign impact.
Creative and content strategy: Using data-driven insights to shape the editorial plan and guide creative direction.

We conducted a comprehensive review of historical social media data, combining quantitative performance metrics with qualitative content analysis.

This allowed us to identify trends, highlight high-performing content, and uncover the factors driving audience engagement and virality across platforms.

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Redefining efficiency

MPS CONSULTING (now EY)

We took full charge of their communication and marketing strategy for the 2023–2024 period.

This included:

Strategic content creation across blog, newsletter, and paid ads, focusing on SEO and lead generation
Creation and execution of an editorial content plan for LinkedIn, designed to grow authority and visibility
Design of a new brand identity, including logo, brand voice, and tone
Planning, design, and copywriting for a new company website, built to clearly reflect the client’s mission and optimize user experience

When words take flight

PIPOOL Srl

We led the creation of an integrated content strategy focused on both owned media (WordPress blog) and social channels, blending copywriting, storytelling, and visual coordination to drive engagement:

Wrote and published SEO-optimized blog articles to support long-term discoverability
Created social media content (posts, captions, micro-stories) tailored for platforms like Instagram
Applied narrative techniques to build a consistent brand voice that resonates with the audience
Aligned all messaging with the brand’s core values to ensure authentic communication

Building sustainability online

MADE IN BAMBOO

We redesign and redevelopment of their WordPress website, focusing on performance, flexibility, and brand alignment:

Implemented a new navigation menu structure to improve usability and information access
Designed a visually engaging homepage that highlights sustainability, craftsmanship, and product uniqueness
Developed modular page templates in WordPress to allow for easy content expansion and future updates
Managed complete content migration, ensuring consistency, accuracy, and functional integrity
Applied on-page SEO optimization (meta tags, image alt text, URL structure) to enhance organic visibility

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The insights provided were invaluable, helping us make data-driven decisions that significantly improved our strategy.

Market Leader

Exceptional analysis and support led to measurable growth in our sales and enhanced market understanding.

Sales Director

★★★★★

Branding minds

Empowering psychology graduates

As part of the Tentacle Project with Catholic University, I collaborated on creating an engaging series of educational resources tailored to psychology graduates.

I developed content that guided graduates in identifying their unique value proposition, crafting professional bios that tell their stories with impact.